Marketing Mix of Air Asia

SEGi College Kuala Lumpur (SCKL) Principle of Marketing Executive Summary There be 4 marketing mix for Air Asia such(prenominal) as product, price, abode and promotion. Air Asia should improve their service to return their customer. Assignment assignation of Marks No. Description of criteria adopted that will be used for the assessment of the assignment Weightings Marks distribute by Lecturer 1. Relevance of content to assignment-Executive Summary 10% 2. fall explanation of issues, which are germane(predicate) for the assignment: Relevance of information and framework; Depth and quality of analysis; Identification and framing of issues and assumptions made. 20% 3. Application of the relevant principles to the issue: Understanding of principles, theories and techniques; Appropriate ness and deepness of research; Analytical skills; Application skills. 40% 4. Quality of recommendations relating to problem: Originality of idea and approach; Recommendations. 20% 5. Presentation: Appropriate cite and references; Style and discernability; Overall presentation. 10% Total ampere-second% DIPLOMA : DIA / DIBA / DIM(N) / DHRM / DIHM / DIGD / DIMD AirAsia Berhad is Malaysia and Asias first low monetary value immune carrier has made its name synonymous with low come up send out travel in the region. Now a star sign name throughout Asia, Airasia offers lower fares by eliminating most conventional passenger services in range to make air travel affordable and accessible for everyone. Airasia provides a totally unlike type of service in eviscerate with the nations aspirations to benefi t all citizens and worldwide travellers. Rev! olutionising air travel by offering fares that are significantly lower than that of traditional full-service airlines, AirAsia has mold Malaysias airline diligence on the world map by making its mien felt and bringing people in the region close-set(prenominal) together. Such service takes the form of a no frills -low airfares flight offering, 40%-60% lower than what is currently offered in this furcate of Asia. If you urgency to get a full essay, order it on our website: OrderEssay.net

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