Marketing

3. Discuss afoot(predicate) slides in the economic surroundings of which marketers must be Aware and provide examples of companies responses to each slew. The economic purlieu consists of factors that push consumer purchasing power and spending patterns. Marketers must buckle under pen up attention to major disregards and consumer spending patterns both(prenominal) across and at heart their world markets Some current economic factors include the juvenile recession, interest rates, the housing crisis, give notice costs, and the indistinct dollar against near world currencies. For example, a weak U.S. dollar is a panic for Ameri female genital variety meat purchasing imported goods or traveling abroad, but it is an prospect for Ameri throne companies exporting products to other countries as well as for the hospitality industry in the United States, as contradictory consumers take advantage of their stronger currencies and travel to this country. 4. D iscuss drifts in the brilliant environment of which marketers must be aware and Provide examples of companies responses to them. The versed environment involves the natural choices that are needed as inputs by marketers, or that are affected by marketing activities. Marketers should be aware of several trends in the natural environment.

The first trend is increased government intervention in natural resource management. The governments of different countries vary in their concern and efforts to promote a clean environment. The general hope is that companies around the world give accept more social responsibility, and that less expensive devices can be found to control and reduc e pollution. The second involves offset sh! ortages of raw materials. Marketers need to rely less on nonrenewable resources and use renewable resources more wisely. And the third environmental trend is increased pollution. Industry will almost always pecuniary value the quality of the natural environment. Concern for the natural environment has spawned the supposed green movement. Today, enlightened companies go...If you want to get a luxuriant essay, order it on our website: OrderEssay.net

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