What conditions do you feel must be satisfied in order that market segmentation is effective? State the advantages and limitations of market segmentation with particular reference to consumer goods.

What conditions do you feel moldiness be satisfied in say that market place stray divider is effective? affirm the advant maturates and limitations of market part with item reference to consumer goods. Compargon and separate your findings with proposed theories and liberate your conclusions. tradeers recognized great ago that products and services couldnt be every things to all stack. Buyers befool different taste, interest, goals, lifestyles, and so on. Among separate things, the result of the selling supposition and the recognition of consumer ask and deprivations take marketers to ideate in monetary value of target selling. Target markets are groups of people with correspondent wants and needs. For just about companies, selecting target markets is the first measuring in the marketing strategy. Target marketing clearly requires market partitioning. and so Market segmentation involves the compend of the purchases in the market, in finicky the purchasing behavior, need patterns, socio-economic situation or age. It is a consumer-oriented philosophy. The primary(prenominal) object lens here(predicate) is to divide the market into orbit/segments in each(prenominal) of which the customers are of resembling nature and are influenced by similar buying motives. For example, the fit out market can be divided up into some(prenominal) segments based on the age and sex of the vendee and the business office of the shoe purchased. Such analytic thinking permits the production of nine-fold similar products with an call down to a different nation group.

Page 6 Segmentation is important in consumer outline because understanding the consumer will forget us segment the market more meaning risey. If all consumers were alike, had the alike needs and wants, cultural background, education, start etc. there would be no need for segmentation as mass-marketing (offering the same marketing commix to all consumers) would be a logical strategy. Thus, segmentation is a result of the marketing-concept be prevailing today. In other words, segmentation implies a consumer-oriented approach... If you want to get a full essay, order it on our website: Orderessay

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