Under Armour

to a lower locate equip [pic] Financial Reporting Table of Contents 1Introduction 1-2Industry and thrift Analysis 3-4Short Term Liquidity 4-5Capital Structure and Solvency 5addition Utilization 6Profit Margin 6Return on coronation Analysis 7Market Measures 7 Conclusion extension A: under armor Financial Statements from the annual 10-K 2005-2009 Appnedix B: Nike Financial Statements from 2009 10-K Bibliography billet 1: Introduction Under outfit (UA) was open in 1996 and went existence on the New York Stock give-and-take in 2005. The high hostelry was founded by Kevin Plank, a origin collegial footb in all player, who this second serves as CEO and chairwoman of the Board of Directors. The company was develop on change moisture-wicking man-made shirts that are made to be worn in umteen different climates. They shit since ramous out to sell all different athletic vesture, footwear, and accessories. The absolute majority of their revenue is generated from selling their converging points wholesale to sport equipment retailers except they own begun to open estimate to consumer sale channels. Under Armour targets secure athletes and fitness enthusiasts and accordingly have worked to acquire collegiate and professional sponsorships. Shown below is the region of each product spot to the occur sales in 2009.

Under Armours apparel is still its main source of revenue merely footwear has ascendn from world 11.7% in 2008 and 6.7% in 2007 to 15.9% in 2009 (UA Annual Report 2007, 2008, 2009). [pic] Under Armour is also cookery on beginning 16-18 bracing factory stores which would bring their replete(p) in the US up to nearly 60. This shows strong assertion by management to the highest degree their economic situation and great power to maintain to grow Under Armour is continuing to try to grow and extend by opening saucy stores and by expanding into new product lines. In the in conclusion year or dickens they have expanded into the athletic footwear industry by selling cleats and skip training sneakers. They also forge on...If you privation to get a full essay, order it on our website: Orderessay

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